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Internet Marketing Services
Expand your Business, Generate more Leads, Make more Money!
There are various ways to marketing your business online. Some are good, others are a waste of money. WebWerks focuses mainly on Search Engine Marketing. For a brief demonstration, visit Google.com, or your favorite search engine, and run a search. You will see that most search engines have 3 main ad areas that appear on the results page:
Sponsored Listings are generally paid advertisements. They usually appear at the top of the results or on a narrow right side bar. Most search engines have short text listings, and you pay for each person who clicks on your ad and visits your site. If you would like to learn more about how to advertise your jobs with sponsored listings, visit our pay-per-click marketing page.
Banner Advertising is available on search engines (not google.com) and many other websites and blogs. Banner ads allow you to place a graphic on their pages. These banners are paid for based on the number of times it is viewed, with no guarantee that anyone will actually click on the ad and visit your site. We don't usually recommend this type of advertising, unless it is highly targeted and carefully tracked to ensure you are not wasting you money, so it won't be covered further.
Organic Listings usually appear in the middle of the page, or in the largest area on the page. Most reports show that around 80% of all searchers click on the organic results area, which makes ranking well in the organic search very important. Organic search engine listings are usually ranked based on the relevance of the web page to the keyword phrase searched for. You CANNOT pay the major search engines to increase your ranking in the organic listings. This means that the only way to rank higher is to you use something called search engine optimization, or SEO. To learn more visit our search engine optimization page.
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